22943_VR_Cat+Dog_Nutrition_Image

4 minute

Published on 
25-08-2020
Improve pet nutrition & increase food sales
claire

Claire Pritchard

Marketing Manager | Content writer | Event organiser

Read on to learn how we can help drive new revenue for your practice without lifting a finger.

As vets, how can we keep our patients on the right track with their weight.


As vets, we're all too familiar with the common problems that overweight animals can be at risk too - arthritis, diabetes, heart disease and even cancer. So, how can we beat obesity? Getting clients to put their pets on diets and become more active one step at a time.


It's easy to recommend foods and activities, but making sure they stick to it can be a lot to add to your plate. Not to worry though, we've got plenty of solutions to help with getting the right clients in, providing them with the right information, and helping them stay on track!



Advise_Remind_Check



How to find out if your patients are overweight?
The first step is to get the most at-risk patients through the practice door. Target the most relevant clients with symptom-spotting content. Educational content will strengthen customer relations, provide your expertise beyond the practice door to give confidence to the client to run simple checks on their animals.


Providing you with a targeted, symptomatic audience gives you a good quality of appointments, making sure you're giving the best health care to those who need it most.


It may seem like a complicated, time-consuming job, to write all the content and the expertise to deliver this content in the best fashion.


Look no further! We've already done the work for you. Written by our trusted vets & delivered by our patented software, iRecall® provides high-end educational communications, branded to your practice, personalised to your clients and of course, all fully automatically (no late-lunches or midnight dinners from an overload of extra work)!

 



How to keep them on track of their diet?
We've all been there, visited a 15 min appointment, been told a bunch of important information, and by the time we're home, we've forgotten all the advice we were given. Let's be honest, any printout we received has either fallen into the car footwell or lost in the bottomless full-of-stuff kitchen drawer!




Keeping clients on track of their animals’ diets can be easily forgotten, much like regular parasiticide treatments and vaccination appointments. You shouldn't stop with reminding clients of only those common treatments.


Communication is key. Reminders work (& we can prove it) - so what's better than reminders? Reminders with helpful, useful and encouraging information!


Reminding your clients of their animals' new diet plans and reminding them of each transition or change, really makes the difference.


Continue to bring your care beyond the consulting room.
• Highlight the benefits of a particular diet
• Ensure and support correct transitioning
• Enable convenient reordering


Sounds great? But again, I know you'll be worrying this is another time-consuming task to keep up. Well, worry no more! iRecall® Nutrition does all this fully automatically. Each communication is tailored to the patient and client, as well as branded to the practice.


Just in case you're still not sure, we did a little investigation work. We knew that typical repurchase rates drop by over 50% after each purchase, but in 2019, iRecall®'s nutrition module changed that statistic. By the 4th repurchase, the expected 8% of purchasing, had risen by over 5 times, to 51%.


Typical_Repurchase_Rates


iRecall_Repurchase_Rates



Keep us all on track!

How many of us can hold our hand up to our 'new year, new me' resolutions of joining the local gym and trying our best until life get's in the way, and we've gone back to our old ways. After the reminder of motivation has disappeared, it's easy to slip back into old habits. 


6 monthly or annual health checks are a great way to get clients to keep a regular eye on your patients' health. Not only does it give clients that reminder and motivation, but it also allows us as vets to make sure we're picking up on any hidden symptoms of underlying conditions. 


Prevention is always better than cure, and the earlier we can spot disease, the better we can treat and manage it. 


It's important to ensure our patients stay on track, a strong start is fantastic to see, but we want to ensure all our pets live happy healthy long lives. 



Delivering the best diet, straight to their door? 
Even before the global pandemic, home delivery and ordering online was the norm. With lockdowns and inconsistent restrictions in place around the world, it's only becoming a more reliable and convenient service.


Providing a safe, easy contact-free service, for home delivery and click & collect not only encourages clients to order through their trusted vet, but also makes it easy for them to keep on top of their animals' health. With 1/3rd of online orders made 'out of hours'**, it proves the most convenient way to purchase.


Make it easy for you and your clients to order the products when they want by integrating reorder links in reminders and communications.


Communication is key.

We understand that communications and marketing isn’t always a vets’ area of expertise and it also takes up valuable time - that's why we've created a library of ready-to-go communications that are fully automated.


Communicating to your clients with the right information, at the right time, personalising each message to them and their animals will make an impact on the relationship, building trust and knowledge, creating loyal, long-lasting clients.


**Our stats have found that a 1/3rd of OurVet.Shop orders are made 'out of hours' for practices based in the UK, OurVet.Shop is available in the UK only.

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