Cleaning up your database can be quite time consuming and something a lot of businesses often neglect. So, the question is, is it worth it?
Well, our answer is absolutely!
Clean data is one of the most important processes a business can do when working with data. A data set that is not clean can have disastrous consequences for any business but if you are working with clients’ personal details, as all vet practices do, the process becomes vital.
But what is data cleansing?
Data cleansing is the process of tidying up the information you hold for your clients. It improves the quality of the data you hold and ultimately increases overall business productivity.
When data is cleaned, all outdated or incorrect information is removed from or updated on your practice management system, leaving you with the highest quality information.
To help you on your way, we have put together 5 important reasons as to why you should keep your data clean.
1. Quicker in the long run
It may take up a few hours of your time to start with, but it’s certain that clean data helps your business gain time in the long run. Just think of how much more time you would have to spend on understanding and analysing your data when it mattered. Having an organised, readable database will always be more productive than raw data, for the simple fact that it is now much more user-friendly. Everyone will be able to find what they need much faster. It’s never time wasted; it is, in fact, time gained.
2. Happy people
When you clean your data regularly, it means that you can feel rest assured that the information you hold is always accurate and up to date. This is extremely helpful when presenting end of year figures to company leaders or otherwise, as you will be able to dive straight in and take the information you need, knowing that your findings will be trustworthy.
Not only this, but clean data helps to enhance your company’s professional reputation. If you are contacting clients on a regular bases, you’ll want to know that your communication is relevant to those you're sending it to. Many businesses, including vet practices, are often signing up new clients on weekly basis, as well as saying goodbye to some others leaving the service. If your data is clean, new clients won’t miss out on important information and old clients won’t receive communications they no longer need.
Ultimately, clean data leads to happy clients and a happy team.
3. Accurate information
What’s just as important as having organised data? Having accurate data, of course! If the data is incorrect, it’s never going to be helpful to your practice and another reason why data cleaning is so vital. Clean data will help you spot and correct false information. If you were to send some messages out to your clients with incorrect data, the message could be entirely wasted at best and sent to the wrong person at worst, potentially leading to unhappy clients and complaints. It’s always better to be safe than sorry!
4. Safe and secure
When dealing with data such as clients’ personal information, it’s important to follow GDPR guidelines and assess the security of your data.
Not only can insecure data get you in trouble with the law, but it could also damage your company’s reputation. If people don’t trust you with their data, they’re not going to do business with you. It’s that simple. Make sure that the data is only accessible to the people who need it, and keep it contained in your PMS, so that no data is saved anywhere on your desktop or in your files. You should also refrain from sending personal data via email, even if it is to one of your trusted colleagues. Data should only be accessed from your secure data management system.
To find out more about GDPR, you can visit the government website.
5. More targeted, more sales
Did you know that the more targeted a communications campaign is, the higher your return on investment will be? It’s been proven time and time again. If your business can be as specific as possible in a campaign’s target audience, the more successful that campaign will be. However, to make a campaign targeted, it will need to use clean, up to date data. You don’t want a cat being sent a Dry Eye awareness message!
To be able to target certain parts of your client base, you need to first be able to identify them. Suppose you could pinpoint which of your clients have a pet already being treated for Arthritis. In that case, you could exclude them from an Arthritis awareness campaign, so only relevant clients receive the information. The cleaner your data, the more variables you can throw at it, meaning you can target your communications more accurately.
In summary, it’s no surprise that data cleaning is widely recognised as an essential aspect of a business. It is near mandatory for a business to keep their data up to date and accurate for many reasons. In the long run it can:
How will iRecall® help with keeping your data clean?
The iRecall® software interrogates your database to find who we should or shouldn’t be sending a message to. Differing to your PMS system, iRecall® is able to identify where contact details have been entered incorrectly. For example, if a mobile telephone number has been inputted into the home phone number field, iRecall® will find this and still send a text message to that client, helping you to contact 100% of your clients, 100% of the time.
To experience iRecall® at its best, a clean database is always preferrable so we can be accurate about who we are sending communications to, but this can be done over time after you get signed up. Of course, if you can make it happen, cleaning up your data is never time wasted!
So, what are you waiting for? Grab your marigolds and get started!
If you'd like to find out more about how iRecall could help your practice, get in touch today.