iRecall® Nutrition

Harnessing your veterinary diet recommendations to transform take-up, loyalty and sales

iRecall® Nutrition text and email pet diet communications provide your clients with timely, relevant information to help manage their pets’ nutritional needs based on your veterinary recommendation.  iRecall®’s easy to read messages are valued by clients, driving up your sales of recommended pet food without any extra work from you.

First class client service – valued by clients

Based on your veterinary recommendation, iRecall® Nutrition SMS and email diet reminders are valued by clients for the advice and information they offer:

  • On transitioning to a new diet
  • Highlighting the benefits of the new food
  • Encouraging repurchases in clinic by promoting a voucher or loyalty scheme

iRecall®’s simple to use software can even send diet recommendations to a client based on a previous consultation where pet food was not purchased at the time.

Using iRecall® Nutrition will help build your reputation as a client-focused clinic who go the extra mile for your clients and their pets.  Including pet food purchase reward details in your iRecall® diet reminders will help bond clients to your clinic even further, steering them away from online retailers.

Pet food sales uplift

Early evidence shows iRecall® Nutrition pet diet reminders will do the same for your pet food sales as for our other compliance reminder modules by gently reminding your clients of your dietary advice, and encouraging purchase from you through vouchers, loyalty schemes and discounts.



Easy to use, no extra work – set and forget

As with all our services, iRecall® Nutrition reminders are automatically scheduled so you can set your preferred frequency and timing, and then leave the system to it.   Initial set up is quick and easy, with customisable templates based on tried and tested formats.

All iRecall® solutions integrate seamlessly and automatically with your existing clinic management system, adding no extra work and ensuring your pet diet reminders always use the latest records.  The process runs daily 365x24x7, so clients receive timely text or email messages following their appointments, irrespective of any holidays, busy periods or illness.



With which PMS is iRecall® compatible?

iRecall® is currently compatible with the following clinic management systems:

  • Cornerstone
  • Avimark
  • Impromed (coming soon)
  • VetSpace (Jupiter) Voyager
  • RxWorks
  • OpenVPMS
  • Robovet
  • Premvet
  • Ventana
  • VetSpace (Jupiter) Enterprise
  • AT Systems (if using Dataminer)
  • EzVetpro
  • Teleos
  • Verifac
  • Vet-One
  • NVS VetCom Windows
  • VetWorks
  • Vetsys
  • Assisi
  • VET IT
  • Provet Viva
  • Provet Vision
  • VetLinkSQL
  • Quickvet

We are able to look at integrating with any database so please contact us for more information.

How does iRecall® Nutrition work?


Can iRecall® Nutrition really deliver the financial benefits you claim?

Yes! The data, our customers and our partners show iRecall® Nutrition genuinely transforms take-up of your veterinary recommendation, bringing clients back to you. Take a look at our Why iRecall® page to find out more.

Is my data safe?

Absolutely.  We take data protection very seriously.  The huge advantage of iRecall over other reminder services is that all the data stays on your database.  We do not extract lists of data and store them off site.  The service simply reads from your database, works out what reminders need processing, and then sends them -all within a few seconds.  We do provide a message log of all messages sent, which is hosted on a secure website with your unique log in details.

What about Euthanased Pets, moved clients and optouts

As iRecall® always reads live from your database there is no risk of sending messages to euthanased pets, which can be very distressing for the client. This is another huge advantage of iRecall over systems that require uploads of data extracted, which can be out of date. iRecall® will also interpret most ‘Moved away’ style flags, and communication preferences within practice management system, allowing you to use your database as intended.

My database is not very tidy – does that matter?

iRecall was designed by two Veterinary surgeons, so we know what typical databases look like. We’ve come up with ways to clean your data as much as possible, and we’ll look for a mobile number to send an SMS to, regardless of which contact field it sits in (such as ‘Home’ or ‘Work’).  Notes beside a number such as 07815308xxx – Mrs, will still get used as expected.

We can also provide you with tips on how to improve your database to maximise the effectiveness of iRecall by collecting mobile and email details.

I’m worried my clients will be annoyed by the reminders

Clients usually are very grateful of the reminders that you are sending.  All iRecalls reminders are a service level enhancement referring to a product or service that the client has already bought in to.  iRecall simply helps them to do what they want to do, at the right time.  The messages are not sales motivated, which makes a significant difference.

What if we discontinue a product or add a new one?

Adding new products is easy, by searching for new ones at the click of a button.  In fact, soon we’ll alert you if we find new products automatically.  If you discontinue a product then as you no longer are selling any, the system won’t send reminders.  They can also be permanently deleted if required.

Do you have an information sheet I can use to discuss iRecall® with my colleagues?