Why is customer engagement important for business?

What is customer engagement?

Customer engagement is the emotional connection between a customer and a brand. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Providing a high-quality customer experience is an important component in your customer engagement strategy

As much as two third’s of a company’s profits could count on effective customer engagement
Research has shown that improving engagement has grown cross-sell and driven up-sell revenue, alongside increasing order size. At Virtual Recall we can stand by this as we’ve found that on average our customer communications software creates a 38% uplift in product sales.

Loyal customers will engage and promote a brand or business
Engaged customers provide honest, and regular feedback across a range of different platforms, allowing you to easily pick up on exceptional service. This can also promote your business through word of mouth and social marketing. Negative engagement doesn’t have to all be bad news either. Knowing where your business can improve and managing unhappy customers can keep them loyal to your brand or business.


How do you increase customer engagement?

Engage, Remind and Review!

Provide helpful and honest information to your customers to build trustworthy and strong relationships. Receiving honest reviews will allow you to understand your customer’s needs, thus creating a better customer service and allowing you to easily identify any unsatisfied customers. You will then have the opportunity to resolve issues quickly and efficiently.

Virtual Recall understands the importance of customer communication, engagement, and satisfaction, so that’s why we have created an all-in-one product, which allows your practice to engage with helpful and timely information which also prompts customer reviews. All of this without using up your staff’s time, with a fully automated process, ready to go at the click of a button.


“We started with iRecall® reminders in Jan ’14 with a degree of scepticism amongst some members of the team. However feedback from clients was overwhelmingly positive from day 1, with clients describing their reminders as a valuable service from the practice. After 9 months of using the system, we have seen a 38% increase in net turnover. We’d definitely recommend iRecall® both for its enhanced customer service and impact on sales and profitability.”
Bob O’Brien, Director, Southill Vets, Wincanton members of VetsWest Business Group